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This week's BWB Extra continues our conversation with Gideon Hoffman who gives us the lowdown on two of his current occupations: Attribute 360, Gideon's improved take on providing bespoke, value-for-money advertising stratagies by combining digital and traditional media specific to the client's needs and outcomes, and the second is Gideon's work as a Trustee at the Royal National Institute For Deaf People where he helps with making life fully inclusive for deaf people and those with hearing loss, a condition that Gideon has lived with his whole life.

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