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John co-founded New Covent Garden Soup Co. and Little Dish scaling them to £15-20M each in revenue before exiting. He now focuses on mentoring, investing and building challenger brands in food and drink as part of Mission Ventures.

John tells us about how he built New Covent Garden Soup Co. What defines a good entrepreneur. The effects of 'normalised' global crisis on business and investment. And how startups should adjust to navigate through today's economic climate. He also explains why the culted entrepreneur personality on social media qualifies for the big bin of bullshit.

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