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We talk to Kevin - Founder of artisan iced tea brand Kaytea - about the reality of raising money, challenges dealing with product buyers and the pain of fighting for shelf space in a crowded market. We ask Kevin why he started an ice tea brand, his experience launching the business during COVID and why he values having a mentor>

Kevin also tells us why he thinks people being 'too busy to reply to emails' qualifies for the big bin of bullshit.

Kevin's recommendations:

The Grocer (magazine)

The Economist (magazine)

Hungry (podcast)

Brand Growth Heroes (podcast)

Zoe (podcast)

How I Built This (podcast)

FKJ (musician)

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