We talk to Kevin - Founder of artisan iced tea brand Kaytea - about the reality of raising money, challenges dealing with product buyers and the pain of fighting for shelf space in a crowded market. We ask Kevin why he started an ice tea brand, his experience launching the business during COVID and why he values having a mentor>
Kevin also tells us why he thinks people being 'too busy to reply to emails' qualifies for the big bin of bullshit.
Kevin's recommendations:
The Grocer (magazine)
The Economist (magazine)
Hungry (podcast)
Brand Growth Heroes (podcast)
Zoe (podcast)
How I Built This (podcast)
FKJ (musician)
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