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Jonathan is the Founder of SELF, a hyper-personal AI-powered assistant that learns your personal preferences and simplifies your life.

We talk about his concerns around the rise of AI, why there is a need for an ethical alternative and how having a more moral approach to business makes it harder to raise investment.

Jonathan also explains why he thinks tech platforms who don't prioritise human rights over profit qualifies for the big bin of bullshit.

Jonathan's recommendations

Making Sense with Sam Harris (podcast)

Man's Search For Meaning - Viktor E. Frankl (book)

Rise Of Advanced Thought - Jonathan MacDonald (book)

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