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Happy New Year! we kick off 2022 with our 60th episode joined by our Singapore based guest, Drew Holt-Kentwell.

Drew is the founder of Catalyst E-Sports Solutions, an end-to-end E-Sports marketing agency with past and present clients including Lenovo, Corsair and the Singapore Government.

As a former professional gamer, Drew moved from the UK to Singapore 10 years ago as the former Head of Global E-Sports at Razer, and since has worked across nearly every facet of the E-Sports industry. He combines his global E-Sports expertise and network with an intimate knowledge of how the South-East Asian E-Sports industry works from within. Drew is also one of the founding board members of the Singapore E-Sports Association which is the official National Sports Association in the country.

And to top it off, Drew is also a qualified mental health counsellor in Singapore and runs a youth charity which focuses on gaming and device addiction as well as other wellness issues that youths face in Singapore.

Drew talks us through the world of E-Sports, how marketing actually works in the industry and how it differs from traditional marketing as well as answering our staple BWB questions relative to E-Sports and marketing. We also speak about the effects of Gaming on mental health, a subject which Drew is passionate about, which we will elaborate on much more in our Extra episode next week.

In the meantime, pull up a chair and press play on our first show for 2022.

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