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Joining us this week is Ryan Welmans, CEO at Sopro - a B2B service which helps identify, engage and generate potential customer leads for businesses.

Ryan co-founded Sopro in 2015 after several senior business setup and growth roles, and to-date, Sopro has grown to international acclaim with a multi-million pound turnover and winning various high profile awards along the way.

Our conversation with Ryan unpacks the mechanics of how successful B2B email marketing actually works: from the conversational nuance in subject lines to using tech to fully personalise a person's click-thru experience to your website, Ryan tells us everything about how to make a meaningful impact in a person's inbox and even vastly improve a business's cold-calling strategy. We also hear how Ryan grew Sopro to become a 250+ person team taking care of hundreds of clients as well as become an incubator for new business.

Another packed episode full of straight talking advice minus the BS.

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